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About Us

Using Cognitive Behavioral principles and our 4Cs
approach, Catalyst4Change Coaching empowers you to
connect the dots between feelings, thoughts & behaviors.
We then apply relevant coaching techniques to help you
take action and move forward with ease.

What is CBT?

Cognitive behavioral therapy (CBT) is a type of talking therapy. CBT teaches you coping skills for dealing with different problems. It focuses on how your thoughts, beliefs and attitudes affect your feelings and actions.

What are The 4Cs? 
Core Values: Values intrinsic to who you are and what is most important to you
When you live life aligned with your core values, you are fulfilled, happy, and at peace.  When your life is not aligned with your core values, you experience frustration, detachment, anger and sadness.


Courage: Be courageous and go deep. 
We provide a safe environment to explore what's not working, confront challenges and face your fears.

Curiosity: We live by A.B.C.: Always Be Curious.

Embracing genuine curiosity gives you permission to ask important questions without fear or judgement.

Create: See it, be it, build it. 
Once you align with your core values, have the courage to face your fears and the curiosity to understand the "why" behind your actions, you are empowered to make meaningful change and create the future you want.

MEET
JORDAN SCHWARTZ HENDIN

FOUNDER & MASTER COACH

Life coach smiling at the camera

Hi, and welcome to Catalyst4Change. 


I'm Jordan, Certified Cognitive Behavioral Coach, Grief Coach and Entrepreneur. 

Over the years I have experienced many successes, both professional and personal.  I have also experienced imposter syndrome, anxiety and devastating loss.  

 

When I was 15, my mother died unexpectedly.  This trauma was the catalyst for a twenty year journey of mourning, growth and the search for real happiness. 

In my 20s, while friends were pursuing their chosen careers, I was stuck in my grief. Without a clear direction or passion driving me, I decided that as long as I was "successful", I would be ok.  By my mid-thirties I owned a company, launched a second, was climbing the corporate ladder, had a husband and beautiful twins. I was eager to feel the joy that a "successful" life brings.  Instead, I felt stuck.

 

In 2016, I accepted a leadership role with an impressive start-up.  It was a huge opportunity and I was thrilled to join a disruptor in the industry on the brink of massive growth.  It wasn't long however, before I was paralyzed by self-doubt and insecurity.  I reached out to the head of HR, unsure if I would resign or be fired. Miraculously, neither occurred. Instead, she suggested I schedule a session with the company's corporate coach.

 

"What are some of your core values?" was the first question she asked.  "To be clear, not values you think you should have, but the ones that are intrinsic to who you are and what makes you happy."  "A-ha"...  I had been living "should " for so long, I had never considered what my values were.  Similarly, I had defined success by what success "should" look like, never considering whether that definition actually meant anything to me.  What if success wasn't  about how the world saw me...my income, my job title, how I looked in a bikini...what if success was about being true to myself, honoring my values and experiencing joy...whatever that meant?  What if...

 

After several months of coaching, a major shift began.  Rather than making decisions based on what I "should" do, I started to focus on things that gave me a sense of purpose or brought me joy.   I was working through my grief in therapy and could finally see a future filled with potential and possibilities.  The shift was so powerful, it sparked a curiosity to learn more about the field.  


I received my degree as a Certified Professional Coach from the Institute for Professional Excellence in Coaching (iPEC) in 2017.  The following winter I made the decision to leave my corporate career and focus on Coaching.  I launched Catalyst4Change, a coaching firm dedicated to helping clients move through difficult times and achieve transformative change.

Since starting my practice I have also realized my love of Cognitive Behavioral Therapy and the magic formula of combining CBT with Core Values Coaching.  I became a certified CBT and Grief Coach and have completed several advanced certifications for both.  In addition, I am a certified Group Coach with quarterly group programs ranging from Entrepreneurship to Living with Loss. 

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