About Us

Hi, and welcome to Catalyst4Change. 

 

I'm Jordan, Certified Core Values Coach, WorkLife balance disruptor and business owner.  Throughout my career I have relied on my emotional intelligence and entrepreneurial spirit to guide my success. I have always been ambitious and career driven.  I have also always wanted the perfect partner, lovely home and amazing kids.

I guess you could say, I wanted it all.

 

In 2013, after launching two companies, landing a leadership role for a hospitality firm and struggling with infertility, I became pregnant with twins.  "How different can raising two babies be?" my husband and I commented when we brought the newborns home.  We were blinded by our babies smiles and coos and blissfully unaware of how drastically things would change.  Not only had our family doubled, but so did our financial needs. 

 

Determined to continue my corporate climb while raising toddler twins, I accepted a new job, leading Sales & Marketing for a start-up.   I relished the opportunity to excel in my career while earning a hefty paycheck.  Sure, there would be some sacrifices, but I that was life.  I assured myself I could do it all.

 

Within a year at my new job I was drowning.   My team had doubled in size as had our portfolio and my workload.  Technology gave me the ability to work from anywhere, at anytime and, I did.  I prided myself on showing up for my kids' needs while simultaneously making myself available to clients 24/7.   Certainly watching them while texting or checking email was no big deal.   "This is what successful working parents do." I told myself time and time again.  

 

By all appearances, we were living our best lives. We lived in NYC with our beautiful twins in a great apartment in the west village. We took vacations and sent the kids to dance class, cooking class, soccer.  We had a full time nanny and were advancing in our career on the way to the c-suite. We "had it all".  So why was I feeling so empty?

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On the outside my life was ideal, but on the inside I was falling apart. Everything was a struggle. I began constantly questioning my decisions, my goals and my judgement . I was mentally, physically and emotionally exhausted and creatively depleted.  Worst of all, I had come to believe that this was the price of admission to "living your best life".

 

In 2014 I was given the opportunity to work with a corporate coach. In our first session she asked, "Please name your top 5 core values." About 2 words into my answer she said "no, not the values you think you should have, but the ones that are truly important in order for you to be happy."   That correction was my first 'a-ha' moment.  I was aligning my actions with what I thought should be my values, rather than the values that were intrinsic to my happiness. A cosmic shift began...

 

After three months of working with my coach, I was noticeably different., both in and out of the office. With every major decision I would ask myself "how does this align with my values?"  Asking the question helped me focus on my true priorities, rather than things I thought I "should" do.  Within six months, I no longer felt the need to check my phone every five minutes or return emails at all hours.  I had developed boundaries and yet was performing better than ever at work. My creative juices, which had been dormant for so long, were flowing again. The transformation was so powerful, it sparked a passion to learn more about the field of coaching.  

I began studying with the Institute for Professional Excellence in Coaching (iPEC) and received my degree as a Certified Professional Coach the following year.   In January 2019, it was time to leave the corporate world and follow my passion.  I launched Catalyst4Change, a coaching firm dedicated to helping clients transform their challenges into meaningful change . 

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