About Us
Using Cognitive Behavioral principles and our 4Cs
framework, Catalyst4Change Coaching empowers you to
connect the dots between feelings, thoughts & behaviors.
We then apply relevant coaching techniques to help you
take action and move forward with ease.
The 4Cs Framework
It isn't just mindset. It's self leadership redefined:
-
Core Values
Identify what truly drives you. Values-aligned leadership creates fulfillment and resilience.
-
Courage
We dig deep to face fears, confront challenges, and lead through uncertainty.
-
Curiosity
We challenge assumptions, explore blind spots, and ask the hard questions that fuel growth.
-
Create
With clarity and purpose, you’ll create strategies, systems, and cultures that drive sustainable success.
Whether you're navigating a transition, scaling a business, or simply craving a more authentic way to live, Catalyst4Change offers individual and group coaching tailored to your journey.
MEET
JORDAN SCHWARTZ HENDIN
FOUNDER & MASTER COACH
​
Hi, I’m Jordan.
I’m a Certified Executive and Cognitive Behavioral Coach—
but before that, I was a high-performing corporate leader, a founder of two companies, and a mom navigating the chaos of raising twins as a single parent. I’ve sat in the boardroom and at the kitchen table in tears—wondering how I could do more, be more, achieve more, and finally feel like it was enough.
​
For years, I chased external success—bigger titles, more revenue, better optics. And I got them: I built a thriving event marketing firm, launched a second business, and climbed the executive ladder at a fast-scaling startup. But behind the polished LinkedIn profile was a woman running on empty, plagued by self-doubt, and disconnected from her purpose.
​​
In 2016, I began working with an executive coach and a pivotal question she asked, changed everything. "What are your core values—not what you think they should be, but the ones that truly define you?"
That question cracked everything open. It led me to reimagine success—not as achievement at all costs, but as alignment with who I really am. It led me to coaching. And it led me to launch Catalyst4Change.​
Why Clients Work With Me
You’ve already built something. You’ve achieved more than most. But now you’re facing:
-
A major transition, challenge, or pivot
-
Burnout from wearing too many hats
-
The weight of being the one everyone looks to for answers
-
A sense that something is off, even if everything looks great on paper
My role is to help you reconnect with your inner compass so you can lead powerfully and sustainably. Using a combination of proven coaching techniques and CBT-based tools, I help clients break free of limiting patterns, communicate with authenticity, and move forward with strategic clarity and a deep sense of purpose.
​
