About Us
Using Cognitive Behavioral Therapy (CBT) principals and our 4Cs
approach, Catalyst4Change Coaching empowers you to
connect the dots between feelings, thoughts & behaviors.
We then apply relevant coaching techniques to help you
take action and move forward with ease.
What is CBT?
Cognitive behavioral therapy (CBT) is a type of talking therapy. CBT teaches you coping skills for dealing with different problems. It focuses on how your thoughts, beliefs and attitudes affect your feelings and actions.
What are The 4Cs?
Core Values: Values intrinsic to who you are and what is most important to you.
When you live life aligned with your core values, you are fulfilled, happy, and at peace. When your life is not aligned with your core values, you experience frustration, detachment, anger and sadness.
Courage: Be courageous and go deep.
We provide a safe environment to explore what's not working, confront challenges and face your fears.
Curiosity: We live by A.B.C.: Always Be Curious.
Embracing genuine curiosity gives you permission to ask important questions without fear or judgement.
Create: See it, be it, build it.
Once you align with your core values, have the courage to face your fears and the curiosity to understand the "why" behind your actions, you are empowered to make meaningful change and create the future you want.
MEET
JORDAN SCHWARTZ HENDIN
FOUNDER & MASTER COACH
Hi, and welcome to Catalyst4Change.
I'm Jordan, Certified Cognitive Behavioral Coach, Grief Coach and Entrepreneur.
I have experienced many successes in my life, both professionally and personally. I have also battled imposter syndrome, anxiety and often, crippling self doubt.
When I was 15, my mother died unexpectedly. This trauma was the catalyst for a thirty year journey of loss and search for happiness. While my friends were busy building their careers in their twenties, I was stuck in my grief. Without a clear direction of what would make me happy, I decided that as long as I was "successful", I would be ok. By my mid thirties I owned a company, launched a second, was climbing the corporate ladder, had a husband and beautiful twins. I was eager to feel the joy that a "successful" life brings. Instead, I felt stuck.
In 2016, I accepted a leadership position with an impressive start-up. It was a huge opportunity and I was thrilled to join a disruptor in the industry on the brink of massive growth. It wasn't long however, before I was paralyzed by self-doubt and insecurity. I reached out to the head of HR, unsure if I would resign or be fired. Miraculously, neither occurred. Instead, she suggested I schedule a session with the company's corporate coach.
"What are some of your core values?" was the first question she asked. "To be clear, not values you think you should have, but the ones that are intrinsic to who you are and what makes you happy." "A-ha"... I had been living "should be" for so long, I had never considered what my values were. Similarly, I had defined success by what success "should" look like, never considering whether that definition actually meant anything to me. What if success was actually a life of being true to myself, honoring my values and experiencing joy...whatever that meant? "What if"...
After several months of coaching, a major shift had begun. Rather than making decisions based on what I "should" do, I began to focus on things that gave me a sense of purpose or brought me joy. I was working through my grief in therapy and could finally see a future with potential and possibilities. The shift was so powerful, it sparked a curiosity to learn more about the field.
I received my degree as a Certified Professional Coach from the Institute for Professional Excellence in Coaching (iPEC) in 2017. The following winter I made a life changing decision to leave my corporate career and focus on Coaching. I launched Catalyst4Change, a coaching firm dedicated to guiding clients through difficult times and achieve transformative change.
Since starting my practice I have also realized my love of Cognitive Behavioral Therapy and the magic formula of combining CBT with Core Values Coaching. I became a certified CBT and Grief Coach and am currently working on several advanced certifications in Mindfulness and Somatic healing. I am also a certified Group Coach with quarterly group programs ranging from Entrepreneurship to Living with Loss.
