About Us

Hi, and welcome to Catalyst4Change.

I'm Jordan, Certified Cognitive Behavioral Coach, WorkLife balance disruptor and entrepreneur. I am also someone who has suffered from imposter syndrome, anxiety and at times crippling self doubt.

For over 20 years I defined myself by corporate title and annual income. I had launched two successful companies, climbed the corporate ladder and was always waiting for the world to confirm that I was a success. But every time I moved ahead, I moved the goal post as well, thus setting myself up to be forever running towards a finish line I would never reach.

After years of strategically navigating my career, I was offered a role leading Sales & Marketing for a real estate hospitality start-up. This was the opportunity I had been waiting for! The company was a disruptor in the industry, on the brink of massive growth and founded by two of the most intelligent and inspiring entrepreneurs I had ever met... and they wanted ME.

Within a month in my new role however I felt like I was drowning. All of the qualities that landed me the position (confidence, experience, insight, leadership) had begun to fade away. I was sure that at any minute, they would discover me for the fraud I was. I began hearing the familiar voice of self doubt creeping into every meeting. "You don't belong here. These people are amazing, you never even finished college. You're not good enough, you're going to fail."

One afternoon, in what I assumed was a ditch effort to help me (but was actually a new program for the company's leadership team) I was assigned a corporate coach and promptly scheduled a session.

We were halfway into our first session when she asked, "What are some of your core values?" About 2 words into my answer she said, "No, not values you think you should have, but the ones that are intrinsic to who you are." That correction was my first 'a-ha' moment. I was aligning my actions with what I thought "should" be my values, just like I was defining my success by what I thought success "should" look like. But, what if it didn't have to be like that? What if success actually looked like a life of being true to myself, honoring my core values and experiencing joy? What if... a cosmic shift began.

A few months into coaching, I was noticeably different, in and out of the office.

I was leading with intention at work, was more present with my family and finally stopped comparing myself to everyone and anyone I perceived as "successful". Rather than making decisions based on what I "should" do, I began to focus on things that truly made me happy and felt fulfilling. The transformation was so powerful, it sparked a passion to learn more about the field of coaching.

I began studying with the Institute for Professional Excellence in Coaching (iPEC) and received my degree as a Certified Professional Coach the following year. It was time to leave the corporate world and pursue coaching full time. I launched Catalyst4Change, a coaching firm dedicated to helping clients transform their challenges into meaningful change.

Since starting my practice I have also realized my love of Cognitive Behavioral Therapy and the magic formula of combining CBT with Core Values Coaching. I became certified in CBT and am currently working on several advanced certifications in CBT and Mindfulness Coaching. I am also a certified Group Coach with quarterly group programs ranging from entrepreneurship to parenting.

JORDAN SCHWARTZ HENDIN

FOUNDER &

MASTER COACH

Our Process

In addition to CBT and "The 4Cs" we use Emotional Intelligence, Energy Leadership techniques and Core Energy Coaching to help you move the needle and accomplish your goals.

What is emotional intelligence & energy leadership?

“What really matters for success, character, happiness and life long achievements is a definite set of emotional skills – your EQ — not just purely cognitive abilities that are measured by conventional IQ tests. In a study of skills that distinguish star performers in every field from entry-level jobs to executive positions, the single most important factor was not IQ, advanced degrees, or technical experience, it was EQ.

Of the competencies required for excellence in performance in the job studies, 67% were emotional competencies.” — Daniel Goleman

"Energy Leadership™ puts you in touch with the missing link between your ambitions and your ability to achieve them. When we hear the term 'leadership,' we often think of CEOs, managers, elected officials, or other influential people. But becoming a leader doesn’t require a specific job title. In theory, we’re all leaders, every day, in every area of our lives. Each of us has the power to identify and shift our own energies to better serve our clients, our loved ones, and anyone else we interact with—to lead—right from where we are."

- Bruce Schneider