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About Us

Using Cognitive Behavioral principles and our 4Cs
approach, Catalyst4Change Coaching empowers you to
connect the dots between feelings, thoughts & behaviors.
We then apply relevant coaching techniques to help you
take action and move forward with ease.

What is CBT?

Cognitive behavioral therapy (CBT) is a type of talking therapy. CBT teaches you coping skills for dealing with different problems. It focuses on how your thoughts, beliefs and attitudes affect your feelings and actions.

What are The 4Cs? 

  1. Core Values
    Values intrinsic to who you are and what is most important to you.

      When you live life aligned with your core values, you are fulfilled, happy, and at
      peace. When your life is not aligned with your core values, you experience frustration,        detachment, anger and sadness.

 

    2. Courage
        Be courageous and go deep. 

       We provide a safe environment to explore what's not working, confront challenges   
       and face your fears.


    3. Curiosity
        We live by A.B.C.: Always Be Curious.

       Embracing genuine curiosity gives you permission to ask important questions 
     
 without fear or judgement.

    4. Create
        See it, be it, build it. 

       Once you align with your core values, have the courage to face your fears and the
       curiosity to understand the "why" behind your actions, you are empowered to make
       meaningful change and create the future you want.

MEET
JORDAN SCHWARTZ HENDIN

FOUNDER & MASTER COACH

Life coach smiling at the camera

Hi, and welcome to Catalyst4Change.

I'm Jordan, a Certified Cognitive Behavioral Coach, Grief Coach, and Entrepreneur.

Over the years, I've experienced numerous successes, both professionally and personally. I've also encountered imposter syndrome, anxiety, and devastating loss.

When I was 15, my mother passed away suddenly. This traumatic event served as the catalyst for a twenty-year journey of mourning, personal growth, and the pursuit of genuine happiness.

 

In my 20s, while my friends were pursuing their chosen careers, I found myself trapped in grief. Without a clear direction or passion driving me, I believed that as long as I achieved "success," I would be okay.

 

By my mid-thirties, I had built a successful event marketing firm, launched a second business, was climbing the corporate ladder and was married with beautiful twins. I eagerly anticipated the joy that a "successful" life was supposed to bring. Instead, I felt stuck.

In 2016, I accepted a leadership role with an impressive startup. It was a significant opportunity, and I was excited to join an industry disruptor on the brink of massive growth. However, it didn't take long for me to be overwhelmed by self-doubt and insecurity. I reached out to the head of HR, unsure if I should resign or if I would be fired. Miraculously, neither happened. Instead, she suggested I schedule a session with the company's corporate coach.

The first question the coach asked was, "What are some of your core values?" She clarified that she wasn't interested in values I thought I should have but rather the values that were intrinsic to who I am and what brings me happiness. That was an "A-ha" moment for me. I had been living based on "shoulds" for so long that I had never considered what my true values were. Similarly, I had defined success based on what success "should" look like, without ever considering whether that definition truly resonated with me. What if success wasn't about how the world perceived me – my income, job title, or how I looked in a bikini? What if success was about being true to myself, honoring my values, and experiencing joy, whatever that meant? What if...

 

After several months of coaching, a significant shift began to take place. Instead of making decisions based on what I "should" do, I started focusing on things that gave me a sense of purpose and brought me joy. I was working through my grief and could finally envision a future filled with possibilities. This transformation was so powerful that it sparked my curiosity to learn more about the field of coaching.

In 2017, I obtained my certification as a Certified Professional Coach from the Institute for Professional Excellence in Coaching (iPEC). The following winter, I made the decision to leave my corporate career and focus on coaching full time. I launched Catalyst4Change, a coaching firm dedicated to helping clients navigate challenging times and achieve transformative change.

Since starting my practice, I've also discovered my passion for Cognitive Behavioral Therapy and the magic of combining CBT with Coaching. I became a certified Cognitive Behavioral and Grief Coach and completed several advanced certifications for both. Additionally, I am a certified Group Coach, offering quarterly group programs ranging from Entrepreneurship to Living with Loss.

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